Select the search type
  • Site
  • Web

The natural world. Looking pretty for 3.5b years.

The Conservation Alliance

Author: Hugh Bollinger/Thursday, March 12, 2015/Categories: wildlife conservation, sustainability, environment, Archive Pick of the Week

It is difficult to love the outdoors unless you can see it. Pictures of the cone-shaped Grand Tetons, the mystical Olympic Peninsula, or the plunging Grand Canyon aren't quite enough. To see the outdoors, you need at least a little gear: kayaks, water bottles, backpacks, etc. The outdoor companies that make these tools share an illustrious mission: they create things that allow you to move through the world with more freedom. All humans are born free, and endowed with a sense of wonder for the world; but without a quality ice-axe, they will never be free to feel wonder from the top of the Eiger. 

In 1989, The Conservation Alliance  was formed by four outdoor industry leaders REI (the retailer); Patagonia (the durable clothing company); The North Face (expert mountaineering gear); and Kelty (the backpack manufacturer), These companies shared a common goal of wanting to increase support for conservation efforts nationwide: TCA now has over 185 member companies who pay dues to support Alliance projects that have:

Protected 44 million acres; conserved 2,945 miles of river; removed or halted 26 dams to restore free flowing water; purchased 10 climbing areas; and designated 5 marine reserves.

 East Fork Headwaters , North Carolina (credit:TCA)    Rocky Mountain Front , Montana , (credit:TCA)

These grassroots efforts are a hallmark of The Conservation Alliance's approach and are accomplished by their twice yearly  grants program  supporting local non-profit groups implementing specific projects.The Alliance has now become a corporate partner of SWP Media's online environmental and science journal, Riled Up  We will assist TCA in helping them realize additional followers of their fine environmental initiatives.

SWP Media encourages all our readers to take time and learn more about the Alliance, their grants programs, and also to  offer support  to their programs as you can.

The SWP Media Team

Number of views (5321)/Comments (0)

Please login or register to post comments.

Bombed Out Saturday, March 3, 20180

Bombed Out

Super-storm Riled bombs the East Coast.

Resilience Mapping Friday, March 2, 20180

Resilience Mapping

Preparing communities for climate change.

Tumbler in Paradise Wednesday, February 28, 20180

Tumbler in Paradise

Earthquakes driving geological and biological diversity.

Mysteries on the Ocean Floor Tuesday, February 27, 20180

Mysteries on the Ocean Floor

New discoveries on undersea mountains.

River Restoration and the Market Monday, February 26, 20180

River Restoration and the Market

River restoration is both economically and ecologically important.
Crossing Boundaries Sunday, February 25, 20180

Crossing Boundaries

Biodiversity boundaries are being crossed.

What is Invisible? Friday, February 23, 20180

What is Invisible?

How do  you deal with the invisible?

Wild Temperatures Thursday, February 22, 20180

Wild Temperatures

It's now above freezing in the Arctic winter.

Bobbing Boulders Wednesday, February 21, 20180

Bobbing Boulders

Building landforms is a continuous process.

Reverence Tuesday, February 20, 20180


A Sierra Nevada meditation.

Plant of the Month: Rhododendrons Monday, February 19, 20180

Plant of the Month: Rhododendrons

Rhodies are the 'plant of the month'.

Mud Flow Event Sunday, February 18, 20180

Mud Flow Event

The Grand Staircase can be both awesome and deadly.

Solar Trackers Friday, February 16, 20180

Solar Trackers

Sunflowers as solar tracking experts.

Teaching Science via Virtual Labs Thursday, February 15, 20180

Teaching Science via Virtual Labs

Storytelling, virtual labs, and 'big data' for science education.
New Plastics Economy Tuesday, February 13, 20180

New Plastics Economy

A more sustainable economy is envisioned.

EPIC Views of Earth Monday, February 12, 20180

EPIC Views of Earth

A 1-year photo-animation of Earth.

Nature Rx: Your Brain on Nature Saturday, February 10, 20180

Nature Rx: Your Brain on Nature

Things about your brain 'on nature'.

Mediterranean Duststorm Friday, February 9, 20180

Mediterranean Duststorm

Dust could produce rain.