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The natural world. Looking pretty for 3.5b years.

Stories to Change 'Apocalypse Fatigue' into Action

Stories to Change 'Apocalypse Fatigue' into Action

Author: Hugh Bollinger/Saturday, November 18, 2017/Categories: wildlife conservation, video, sustainability, art and design, environment, climate change

                                                    Per Espen Stoknes (credit: Stoknes.no)

How do we overcome fatigue created by gloomy climate reports and develop positive actions? You change the story.

Norwegian economist and psychologist Per Espen Stoknes spent years studying human defenses and suggests altering the doomsday narrative. He says a simple solution is to create new storylines that make appreciating and caring for the Earth feel personal, do-able, empowering, and fun. In the process, new economic opportunities, jobs, and success stories result. Everyone should appreciate his positive, action oriented, and human approach to addressing climate matters.

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